Ground Up Films was commissioned by the American Advertising Federation to create a short intro video for the 2012 ADDY Awards held at St. Petersburg’s Salvador Dali Museum. We were given full license to expound on this year’s theme: “Are … Continue reading →

…stays in Vegas. Well, except for this. The Ground Up crew was called into action by Las Vegas based law firm, Harris & Harris to create for them something, er… slightly familiar based on our Burnetti, P.A. commercial from 2010. … Continue reading →

Halloween only comes once anually. Truth be told, if we had it our way, it’d be a year-long event. Really, any excuse for 365 days of cheeky mischief would do, but there’s something special about the Samhain traditions: creepy costumes, … Continue reading →

Starting a production from scratch is our forte, our bread and butter, our livelihood. But we also have a lot of fun working as hired guns for other production companies. Be it lighting design, production co-ordination, location scouting or cable … Continue reading →

If you’re in the Tampa Bay production community, you’ve probably had your fair share of frustrating encounters when delivering HD content to the local TV stations. Stop pulling your hair out… we’ve compiled this handy little guide just for you: … Continue reading →